Custom CRMs and automations for home service companies
Stop running your business out of spreadsheets, sticky notes, and phone calls. I build software around how your company actually works.
- $1.7K MRRThe Defined CRM, my SaaS for home service businesses
- 15 yearsShipping production software since 2012
- Office and fieldWeb app for the office, iOS and Android apps for crews
Where the day goes
Most home service companies don't have a software problem. They have five tools, a phone, and an owner holding it all together.
Leads slip through the cracks
Calls, texts, and web forms scattered everywhere.
The owner is the office
Estimates, scheduling, and invoices all wait on you.
Tools that don't fit
Off-the-shelf software forces your process into theirs.
Case study: The Defined CRM
I run a home services company. When off-the-shelf tools didn't fit how we handle estimates and dispatch crews, I built our own CRM. Now other home service businesses pay to use it too.
What it does
- Leads to estimates to invoices in one flow
- Scheduling and crew assignments
- Customer text messaging
- Marketing flyers and AI-powered tools
$1.7K MRR in early 2026, from paying home service businesses.
See The Defined CRM →Ways to work together
Clear starting prices, so you know where you stand before we talk. Every project gets a fixed quote after a free call, and you work directly with me the whole way.
Custom build
From $15,000
3 weeks
A CRM or internal tool built around your workflow, not the other way round.
- Scoping call and written spec with a fixed quote
- CRM or internal tool built around your workflow
- Integrations with tools you already use (e.g. QuickBooks)
- Launch, team training, and 30 days of bug fixes
Subscription
$1,200/mo
Live in 30 days
The Defined CRM, set up and customized for your company, without a large upfront build.
- The Defined CRM, customized to how you run jobs
- $750 setup, 12-month agreement
- Support and updates included
- No large upfront build cost
Care plans
From $750/mo
For software I've built for you
Keep what we built running, secure, and improving after launch.
- Essential $750/mo: monitoring, security updates, bug fixes
- Growth $1,500/mo: + up to 10 hrs/mo of updates and new features
- Partner $2,750/mo: + up to 20 hrs/mo and same-day response
Changes: anything outside your signed spec is quoted before work starts, or added to the Phase 2 list.
Let's see if custom software makes sense for your company
30 minutes, no pitch deck. Tell me how your business runs today and I'll tell you honestly whether building something is worth it.